Kooga, the specialist rugby brand based in Rochdale, Greater Manchester, England, was established in late 1997 with the proposition, ”KooGa – “Made for Rugby”. The team had identified a gap in the market for a specialist rugby brand, which supplied a complete range of technically-based, performance-led rugby equipment and clothing targeted at the serious rugby player.  A clear opportunity had arisen to use the rising popularity of rugby worldwide, since rugby union had become a professional sport in 1995. 
 
The product range has been developed to fulfil all the needs of the modern rugby player/supporter, from training and match play equipment and clothing to ‘rugby lifestyle’ sportswear, as well as an extremely successful boot range. The emphasis has always been on design excellence, performance, durability and innovation.
 
Today Kooga is considered to be one of the top two rugby specialist brands in the World.
 
Club sponsorship contracts are in place with some of the world’s top clubs such as Gloucester; Ospreys; Worcester; Huddersfield and  Salford City Reds.
 
At International level, Australia, Fiji, Tonga, Samoa, Canada, Georgia, Romania were all in Kooga kit at World Cup 2011.